Knowledge of color psychology is especially valuable to designer of Feather Flags, because color is one of the prominent features of this kind of advertising banner sign. Instead of spending time to test by trial and error on the effectiveness of different colors of Feather Banners, there are some rules and guidelines we could find online regarding the color choice.
A lot of studies have been done on single color preference of Feather Flags (read “What is Feather Flag”). In different parts of the world, three different test records, separated by many years, always have the same result. They all showed that the order of color preference for Feather Banners are: 1, blue; 2, red; 3, yellow; 4, green. As the child ages, the yellow color decreases and the green color increases. Primary color preferences are: 1. red; 2. blue; 3. green.
In general, color preferences seem to tend to be a combination of low-value and strong-chromatic colors. Monochromatic preferences seem to have a major impact on color combinations. For example, a combination of large background area of the Feather Banners containing blue is relatively higher than a combination of other areas, while a combination containing large areas of yellow and orange is lower.
- Feather Banners with blue (possibly purple blue) and yellow combinations seem to be the most popular of all combinations. Followed by a combination of blue and red, then red and green; purple and orange. It is red and orange.
- In the list of consumer preferences, the ranking of the supplemental portfolio is relatively higher than the non-replenishment portfolio.
- Regarding these color combinations, there is a fair agreement between the Feather Flag designers and consumers.
The choice of feather banner colors, is hugely affected by the type and objective of feather flags. For example, an eFile Tax Service Flag would naturally be in using blue as core color, as this is restricted by the original color of the eFile logo which is blue in color. On the other hand most business flags used for selling purpose, should use red as the main color of the feather banners. See FAST1banner’s Open House Feather Flags and their #1 economy Feather Flag for SALE, they all use a bright sharp red background color to make it as eye-catching as possible.
A research conducted to find which one solid Feather Banner background color is more eye catching. The six colors were rated: red, orange, yellow, green, blue, and violet, with six solid colors, six medium tones, and six tones selected for a total of 18 colors. These colors are assigned to the object for pairing with the remaining 17 colors. There are 153 combinations of colors, two at a time. More than 35,000 personal records were recorded for the test.
Everything is done to eliminate any other distracting factor. Use the preferential method of innate appeal to get absolute preference. Result shows that where Feather Banner color is used for color reasons, it should be mainly focus on the basic instinct of human preference. Read wikipedia to get more resources and insights for color on feather banner design.